Great Jones is an innovative cookware brand in New York City. Their content strategy hinges largely on Great Ones, their as-told-to narratives by chefs, home cooks and interesting people that delve into their life in the kitchen. In conversations with Dan Pelosi (aka @GrossyPelosi), Claire Saffitz, Lani Halliday, Paola Velez, Jeni Britton Bauer and more, we dove into what drives them to spend time cooking and/or baking, and what their creations mean to them (all while generating Instagram-ready content for the brand).