In 2023, a would-be entrepreneur came to Quincy with a product and a name — but he needed a brand.

For Night Owl Electrolytes, Quincy developed brand positioning, explored 6 creative routes, aligned on a cocktail-inspired, vibrant brand world and got to work blowing it out.

We built the site on Shopify, set up Klaviyo, set up influencer and community, paid media and Amazon.

Creative Direction: Alexandra Fortune

Packaging Design: Anna Kohne

Photography: Rick Holbrook

Prop & Drink Styling: Ashley Naum

Influencer & Community: Lauren Goldstein