When Aday’s VP of Brand & Creative went on a 10-month maternity leave (she’s in the UK), we stepped into the lovely team at ADAY. During that time, we had several major brand moments, including the launch of Plant Life (a plant-based fabric), the launch of The Journey campaign, the opening of a retail space in San Francisco, and a national direct mail effort.

With e-commerce’s relentless daily revenue targets, we kept the purchases coming with an array of emails geared toward high-inventory items. We produced multiple weekly emails with the graphic design team to celebrate the brand’s sustainability efforts, versatility and ethos of #domorewithless.

When ADAY opened its first retail space in San Francisco, with the help of Leap, we worked with designer Angelyn Cabrales to ensure the brand story and value proposition were clearly communicated in a playful way.